Never before has digital signage been able to directly correlate marketing and promotion with their impact on sales. Create a full retail path by directly linking marketing to your EPOS and other business systems.
Closing the loop
Under traditional digital signage, you would devise an advertising campaign and — at best — you might see a shift in sales. But was it attributable to the campaign or some other external factors?
With Adaptive Signage you can link your EPOS system to your marketing tool. Each advert is logged so its time and frequency of playback are known. Tie this to sales and you have all the data you need to determine if a campaign is effective or not.
Virtual salesperson
Why not automatically trigger promotions based on stock level? Adaptive Signage allows you to do just that.
Or use the zoned camera tracking feature or a multitude of sensors to trigger content when customers pick up certain products. With Adaptive Signage you have a virtual salesperson right there on the screen to inform the customer of the benefits of their chosen product and to help close the deal.
Whether or not the customer decides to buy the item, you can judge the effectiveness of the message and hone your campaign based on this valuable data. And with the powerful KiMetrix business intelligence tool you can graphically map and investigate in-store traffic patterns, POS utilisation, or anything else you can measure to direct customers to every corner of your retail space.
Allow us the opportunity to show you what Adaptive Signage can bring to your customers and streamline the way you approach advertising.