Many retailers are ripping out their media players, frustrated with the lack of ROI.
Before throwing away your hardware, consider Adaptive Signage, which prides itself on being different; one of its key strengths is the links it can forge with your existing business metrics.
Forget looping
With the prevalence of DOOH displays in the marketplace, you could be forgiven for thinking that digital signage was a steadily growing industry. While this is true to an extent, a traditional media player loops content. And that gets boring.
Combined with stale information, one of the most common complaints of existing signage installations is that very few people notice the screens. This is partly due to poor placement, and partly due to bombarding customers with so much irrelevant information that they ‘switch off’. We can advise on screen placement and content because we’re not just an IT company.
Measure, react, report
Using Adaptive Signage’s automated sensing mechanisms for showing relevant content to people who want it — when they want it — the likelihood of a sale increases. And when someone does complete the transaction, Adaptive Signage is smart enough to recognise this and can adjust the advertising schedule.
Not only that, its detailed logs enable retailers to present advertisers and managers with information about which adverts played at what times. Tying that to sales gives insight into how effective an advertising campaign has been.
The complete picture
No other signage system offers such an end-to-end view of how your customers interact with your facility. Adaptive Signage goes way beyond the rudimentary playback log and becomes the eyes and ears of your establishment, giving you data that has hitherto been inaccessible.
Everyone deserves more than just digital signage. Contact us to discuss your upgrade options to gain further benefit from your existing signage infrastructure.