Traditional digital signage tends to be managed centrally.
How can Head Office know that 25 people just walked through the door to buy clothes? Fixed, looped, centrally managed content won’t help sell to these people.
Automatic content
Armed with Adaptive Signage and its intelligent sensors, the appliance can switch the messages it is delivering, targeting the content to the people in-store.
No longer is content limited to being a series of static or randomly chosen adverts. A multitude of sensors can track, monitor, and report on which areas of the retail space are being used by customers.
Sense it your way
Infra-red sensors, motion detection, switches, facial recognition, and interactive kiosks are some of the ways in which Adaptive Sigange can take targeted advertising to the consumer. More importantly, the content is relevant and timely.
Head office are still kept in the loop of course; the detailed logs allow data to be visually sliced, diced and mapped any way you wish. Don’t get caught looping the same content to your customers, talk to us today to find out how to break the cycle.