Maintaining and monitoring Key Performance Indicators is a critical requirement for any successful modern business. This requires gathering meaningful feedback from all aspects of the business.
Collection is better than speculation
Many businesses using traditional digital signage are hampered by a lack of useful data coming back from these systems; they’re merely a broadcast medium. Adaptive Signage makes it possible to link on-screen content to the actual performance of the facility, generating cause/effect metrics which can be used to further improve business performance.
An example of real-time sensing
In the Retail Finance industry, high levels of cashier (teller) productivity are essential if profitability is to be maintained in what is a low margin/high turnover business.
Sensors can be linked to the Adaptive Signage appliance which measure the dwell time of each person at each counter. The data is aggregated and exported to powerful KiMetrix reporting tools which help Management determine which counter staff are producing the highest turnover and profit, which are producing the fewest errors and where more training is required.
Reporting on key metrics
In most retail businesses, a key metric is revenue per square foot. While this is quite simple to calculate on a whole store basis, it is far more difficult to calculate on an intra-store basis. An integrated approach using Adaptive Signage and sensors can address this problem.
The sensors will constantly report back on how much the various areas of the store are being used, often the usage ratios will vary according to the time of day, so KiMetrix makes it possible for store managers to ‘slice’ and ‘drill down’ through the collected data. Campaigns can be prepared which are triggered by store usage profiles and/or real-time data to lure shoppers into a previously underutilised part of the store.