The Adaptive Signage family of appliances can be extended to include data collection from remote sensors, making it possible to present content which is always in context.
Real-world data
We can build integrated systems using a variety of sensors such as contact, pressure, vision, proximity and biometric recognition to trigger on-screen presentations, which are contextual in terms of time, situation and location.
The appliance will respond to local conditions, in real-time, and present content which is relevant.
Sensor examples
In a retail store, there are unusually long queues at the checkouts. Infrared sensors measure the length of the queues and switch the presentation on the local screens, showing content of longer duration than normal. This maintains the interest of people in the queue, reducing the perceived wait time and helping maintain customer satisfaction.
In a museum, pressure sensors at exhibits are used to make signage installations interactive. When no-one is around; floor pressure sensors tell the appliance to keep showing the default “welcome” content. When the sensors detect a visitor is present at the exhibit, a new presentation is triggered, involving the visitor who can then use further pressure sensors to explore the presentation materials relevant to that particular exhibit.
In a doctor’s waiting room, a biometric sensor is used to decide if the person viewing the screen is male or female. Appropraite on-screen content is triggered, presenting medical information (and paid adverts) that are relevant to the viewer.
Tracking
In every case, extensive log files are produced by the system, ready for reporting back to the business management, in order that the screen content remains applicable to the ever-changing conditions in the facility.
For more information, please get in touch.