To highlight the adaptive nature and flexibility of the appliances, Adaptive Signage defines some terms slightly differently to the way they are conventionally used in digital signage:
- Screen
- A physical device capable of displaying content. Many screens can be attached to a single channel by using repeaters and extenders. Note that a ‘screen’ in this context may be a projection onto a wall or floor, a multi-screen video wall splitter, billboard, etc.
- Channel
- A unique collection of content streams. Each channel has a number of independent frames inside it. Standard Adaptive Signage appliances can broadcast up to 4 channels per appliance.
- Frame
- A single unique content stream. Adaptive Signage appliances can broadcast many frames of independently schedulable content per channel. Each frame is made up of a series of sequences.
- Sequence
- A series of media clips chained together into a playlist. Media files can be of all standard media types and codecs, e.g. mov, avi, wmv, h.264, divx, flash, flv, jpg.
- Schedule
- The order that sequences play back. Each frame has its own schedule and can be modified on-the-fly by store managers with the (optional) remote control. Any time there is no sequence scheduled in a frame, its default sequence plays.