Kiosks

link Adaptive Signage with your CRM and Loyalty Points scheme for enhanced advertising Interactive kiosks allow your customers to interact with your business in a unique and personal manner. Adaptive Signage allows you to collect information from your customers and automatically alter advertising based on data.

Marry the two and you have the basis for world-class interactivity and a demonstrable feedback loop for improving the way you communicate with your customers.

Your business information is just the beginning

Kiosks are often under-utilised. With Adaptive Signage in your store and embedded in your kiosks, the ability to integrate marketing with your business systems gives you a wealth of opportunity.

Sensors can detect long queues and automatically advertise features of your kiosks. The kiosks themselves can attract attention via advertising and, as a customer approaches, automatically switch to more personal content. Adaptive Signage kiosk software can link to and communicate with other Adaptive Signage appliances in your network.

The platform can also be integrated with your existing CRM and Loyalty Points systems to offer related promotions or personalised vouchers at the kiosk. And it can of course cross-sell other products and services based on who is using the kiosk.

The feedback loop via reporting

Not only is this world of interactivity possible, Adaptive Signage demonstrates ROI by closing the customer loop. Each piece of content that plays is logged and this information can be correlated with sales and other sensor data to determine if an advertising campaign is working.

Meta data associated with each piece of content allows you to filter and report by language or other tags. Using the platform’s reporting tools, this gives the ability to measure and improve your advertising — perhaps even your store layout — to really engage your customers in a way that your competitors can’t.

Contact us to find out how Adaptive Signage can improve your business.